Studio | by Van Besouw

The Studio of Van Besouw has been the heart of the brand since the 1960s. The place where rough ideas are transformed into refined carpets, where craftsmanship and an exceptional eye for detail come together. Within the Studio, colour, pattern, and form are developed with precision. Materials are selected with care, and each rug is brought to completion with a clear vision in mind. With the introduction of our new robot tufting technology, the Studio is able to go further. This innovation allows ideas to be translated into more unique structures, refined details, and precise colour compositions, exactly as envisioned.

HOW THE PAST CONTINUES IN THE STUDIO TODAY

Van Besouw has a rich history that dates back to 1839. What began with the production of linen and cotton fabrics evolved in the early 20th century into a carpet factory with a distinctive character. In the late 1960s, Van Besouw entered a new era. Under the direction of designer Benno Premsela, a design studio was established in Goirle. It became a place where ideas, experimentation, uniqueness, and craftsmanship came together. An approach that continues to define Studio by Van Besouw today. Where woven and knitted carpets once shaped the creative process, robot tufting now brings ideas to life with greater precision. The Studio remains a place for exploration and innovation. Then, now, and in the years to come.

ROBOT TUFTING

What began as industrial production has evolved into a process where innovation and craftsmanship move as one. Robot tufting guides each thread with exact precision, shaping patterns, forms, and subtle colour transitions. Within the existing Van Besouw collection, robot tufting adds a new layer. Studio by Van Besouw is a continuation of our rich history: a creative space for refined craftsmanship, while remaining true to the core values that define the brand. Each design begins with an idea, guided by our in-house designers. Colour selections, pile heights, and structures are carefully refined and developed into a digital drawing that forms the starting point for the robot-tufted creation. A new way of creating, carrying the same devotion to detail as ever.

MATERIALS

Every Van Besouw development begins with the material itself. For robot tufting, we work exclusively with fine combed wool, a yarn spun from the longest and most refined fibres. Each thread is prepared with care. Shorter fibres and natural variations are combed out, resulting in a smooth and even structure that gives the surface its calm and refined appearance. Combed wool is soft to the touch, yet naturally strong. It resists wear, ages gracefully, and reflects light with a subtle sheen. The fine yarn allows for precision in structure, bringing depth and definition to every tufted rug.